Srini Ranganathan | Euclove Clean
Srini Ranganathan is the Co-founder and CEO at Euclove - natural cleaning products that really work. All proudly Made In Australia.
Srini is a business owner, entrepreneur, ex business strategy & architecture professional.
"Today, Euclove is more than just a cleaning range. It’s our commitment to creating products that bring nature’s best into every home- ensuring it stays clean, safe, and healthy for everyone."
He is also helping and investing in natural & better-for-you brands through his experience bootstrapping and scaling one.
Euclove is a family owned, Melbourne based company, with a passion for natural cleaning products that are environmentally friendly and perform brilliantly from combining nature’s beauty with functionality.
Our journey begins with Pat, our incredible mother-in-law. A single mother of five, she faced the challenge of raising children with asthma and allergies.
With a mother’s love and a gardener’s knowledge, Pat crafted natural remedies from eucalyptus and tea tree oils. Little did she know, she was planting the seeds of Euclove.
When our son was born and faced similar respiratory challenges, we turned to Pat’s wisdom. Her natural remedies, which had kept her children safe, now became part of our family’s story. Infusing her knowledge with our Indian heritage, we introduced essential oils like clove, lemongrass, and neem into her cleaning solutions.
Our home blossomed with a unique blend of aromas—a tapestry of Australian and Indian natural remedies. Friends and family often remarked on the wonderfully fresh atmosphere in our home, and we found joy in sharing both our recipes and the stories behind them.
As busy parents, we didn’t have the time to constantly create our own remedies, so we searched for natural cleaning products that were both effective and affordable. However, we found the market lacking. Determined to fill this gap, we teamed up with expert chemists to develop a range of cleaning products that not only work but also harness the power and beauty of nature.
Today, Euclove is more than just a cleaning range. It’s our commitment to creating products that bring nature’s best into every home- ensuring it stays clean, safe, and healthy for everyone.
"We are proud of our packaging that we feel would look great on any bench top as well as our superior premium quality microfiber cloths to complement these amazing cleaners. Our customers love this new range and the unique fresh new fragrances from these wonderful blends of natural oils that are a stand out all on their own!"