About Made In Australia
Making Australian-made easier to discover, buy and support.
Made In Australia is an independent platform dedicated exclusively to Australian-made products, businesses and the people behind them.
We bring verified brands together in one place, making it easier for Australians to discover trusted local products and support the businesses making them.
We believe Australian-made deserves a destination of its own.
Incredible products are being manufactured across Australia every day.
Australians want to support Australian-made, but discovering genuinely locally made products is still harder than it should be.
Products are scattered across thousands of individual websites.
Australian-made businesses compete for visibility against global marketplaces and imported products.
Understanding what is genuinely made here isn't always straightforward.
Made In Australia is your trusted destination to discover and shop Australian-made products.
The Marketplace
One place to discover and buy Australian-made
Made In Australia brings verified Australian-made brands and products together across multiple categories.
Every brand on Made In Australia goes through a review process before being approved. We assess manufacturing claims, product details, and supporting information to ensure all products meet our Australian-made standards.
Discover Australian brands you already trust or explore new ones, shop products across categories and support multiple Australian businesses through one marketplace.
More than a marketplace
Australian-made isn't only about the products. It's about the people, skills, businesses and ideas behind them.
We are a growing ecosystem built around businesses that manufacture in Australia.
Meet The Makers
We highlight stories of the founders and makers behind Australian products, giving Australians a deeper connection to the businesses they support.
Meet the makers →Future Makers
We're building initiatives to inspire and support Australia's next generation of makers, founders and manufacturers.
Explore Future Makers →Ambassadors
We're bringing together respected Australian founders and industry voices who believe in championing Australian-made businesses and encouraging the next generation.
About the program →Partnerships
We work with businesses, industry, organisations and aligned partners to create new opportunities for Australian-made discovery, gifting, procurement, storytelling and promotion.
Partner with us →Why Australian-made matters
Every Australian-made purchase has an impact beyond the product itself.
It supports local jobs, skills and manufacturing capability. It can help Australian businesses invest, innovate and grow. And it keeps more economic activity within the communities where those products are made.
We want to make choosing Australian-made easier, not by asking Australians to search harder and look deeper, but by building the infrastructure that makes local products easier to find in the first place.
Built for Australian makers
From established Australian manufacturers to emerging makers building their first products, Made In Australia provides a dedicated environment where Australian-made isn't a filter or an afterthought.
It's the entire reason the platform exists.
We're continuing to expand our brands, products and categories while maintaining a curated approach to what joins the marketplace.
Apply to sell on Made In AustraliaBuilding the destination for Australian-made
Our ambition is simple:
To become Australia's trusted destination for discovering and buying Australian-made products and supporting the businesses behind them.
Shop Australian Made Products